The Truth About “Best Company in Canada” Claims: What Customers Should Know Before Buying

If you spend even a few minutes researching wellness products online—whether it’s saunas, massage chairs, or cold plunges—you will quickly notice a pattern.

Almost every company claims to be the “best company in Canada,” “#1 dealer,” or “industry leader.”

But how do customers actually know if those claims are real?

At Relaxacare, we’ve been in the wellness industry for close to a decade, and during that time we’ve seen hundreds of companies appear overnight claiming to be the best—often with very little history, very few real customers, and sometimes only a handful of sales.

The reality is that the internet has made it incredibly easy for companies to create the appearance of success without actually having the experience, reputation, or longevity to support those claims.

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The Rise of Fake Reviews and Misleading Claims

Online reviews have become one of the most important factors influencing buying decisions.

But there’s a major problem.

Research shows that a significant portion of online reviews may be fake, with some estimates suggesting around 30% of reviews online are fabricated or manipulated.

Studies also show that over 80% of consumers believe they have encountered fake reviews in the past year.

Platforms like Trustpilot actively remove fake reviews as part of their monitoring systems—in fact, millions of suspicious reviews are removed every year to maintain credibility.

Fake reviews don’t just mislead customers—they damage trust across the entire industry and make it harder for consumers to make informed decisions.

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Why Customers Should Always Do Their Research

Because of these issues, we strongly recommend customers always do their research before purchasing expensive wellness equipment.

Before buying from any company, ask yourself a few simple questions:

1. Check Google Reviews

Look at:

• total number of reviews

• how long the business has existed

• consistency of customer feedback

A company claiming to be “the best in Canada” with 10 or 20 reviews should raise questions.

2. Check Trustpilot

Trustpilot is one of the most widely used platforms for evaluating business reputation. Many consumers rely on it to determine whether a company is trustworthy before making purchases.

3. Look for Real Customer Feedback

Authentic businesses will have:

• long-term customer reviews

• real photos and experiences

• consistent feedback over years

Companies with only perfect five-star reviews and no criticism may not always reflect reality.

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The Problem With “Pop-Up” Companies

In the wellness industry we’ve seen a growing trend:

A company launches a website, advertises aggressively, claims to be “Canada’s best”, and sells products quickly.

Two years later, that same company often disappears.

For customers who purchased expensive equipment, this can create serious problems.

When companies disappear, customers can be left with:

• no warranty support

• no replacement parts

• no service technicians

• no customer support

And unfortunately, this happens more often than people realize.

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Longevity Matters More Than Marketing

At Relaxacare, we believe reputation should be built on years of customer trust—not marketing slogans.

Over the past decade we have seen many businesses enter the market claiming to be industry leaders, only to vanish shortly after.

Real experience in an industry cannot be created overnight.

It comes from:

• years of customer service

• thousands of orders

• product knowledge

• long-term relationships with manufacturers

Longevity means customers can feel confident that the company they buy from today will still be there years later if they need support or warranty service.

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Why Relaxacare Takes a Different Approach

At Relaxacare, our philosophy has always been simple:

Do the research for the customer.

Before offering any product, we evaluate:

• manufacturer reliability

• product durability

• long-term service availability

• customer satisfaction

This ensures that customers receive products that are not only high quality but also supported long after the purchase.

Our goal is not to make a quick sale—it is to build long-term relationships with customers who trust us for their wellness equipment.

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Don’t Be Fooled by Marketing Claims

If there’s one piece of advice we can give customers, it’s this:

Never rely on a company’s marketing claims alone.

Instead:

• research their reviews

• verify their history

• see how long they’ve been in business

• read real customer experiences

Because in the end, the most important thing is not who claims to be the best.

It’s who actually proves it over time.

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Final Thoughts

The wellness industry is growing rapidly, and with that growth comes both great companies and misleading marketing.

Consumers deserve transparency, honest information, and companies that will stand behind the products they sell.

At Relaxacare, we remain committed to helping customers make informed, protected purchases, ensuring they receive the right product—and the support they deserve for years to come.

Because true reputation isn’t built with slogans.